The advent of managed healthcare has forever changed the way medical devices companies market their products in Europe.

Public and private health business models and other third-party players have become the largest and most influential customers.

Today, approximately 70% of all business is reimbursed through the system.

It is no longer a mystery: you must win the managed care contracts before you can gain acceptance of the physician. Product selection requires a harmony between traditional promotion and managed care sales (CRM system).

An efficient marketing / training department is no longer a luxury afforded only to larger medical companies. In today’s medical marketing environment it is a necessity for all.